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Microsoft took on the cost of supporting old, legacy applications, instead of asking its developers to take on the cost of constantly updating. Page 366 Cover of Cold Start Problem Cold Start Problem 286 notes
What seems late is actually early. Now is the time to reimagine what networks can be and what they can do. Software is an unbeatable playground for ingenuity. You don't have to accept the internet as you found it. You can make something better... as a builder, as a creator, as a user, and, most important, as an owner. You are here now. These are the good old days. Page 230 Cover of Read Write Own Read Write Own 290 notes
To improve our lives, we need to see the world as it is and learn to work with the principles that govern it. Having a diverse set of mental models that reflect how the world works is crucial for making better decisions and living a more meaningful life. Page 382 Cover of The Great Mental Models, Volume 4 The Great Mental Models, Volume 4 292 notes
Inspiration is a magical thing, a productivity multi-plier, a motivator. But it won't wait for you. Inspiration is a now thing. If it grabs you, grab it right back and put it to work. Page 271 Cover of Rework Rework 291 notes
Managing your defaults requires more than willpower. Defaults operate at our subconscious level, so overriding them requires harnessing equally powerful forces that pull your subconscious in the right direction: habits, rules, and environment. Page 246 Cover of Clear Thinking Clear Thinking 275 notes
Post-trial survey emails can improve your free-to-paid conversion rate if you trigger certain events based on user feedback. For instance, if a user says the product was too complex, you can have a customer success representative reach out to walk them through the product. As in bowling, if you don't get a strike in the first throw, you have another shot. So, why not use post-trial survey emails as a way to rekindle the opportunity and provide an incredible experience? After all, these same users were interested in using your product for a specific reason. Let's help them out. Page 280 Cover of Product-Led Onboarding Product-Led Onboarding 249 notes
Evaluate the opportunities in terms of their impact on the stakeholders and their organizations, the availability of budget, the ur-gency, the alignment on value, the implementation potential, and the likelihood of you winning the market. You can use our template at leanb2b.co/opportunities for your analysis. Page 148 Cover of Lean B2B Lean B2B 218 notes
Catching Fire by Richard Wrangham: Fire arguably made us human. This book talks about how the invention of fire allowed humans as species to outsource our metabolism to the fire and allocate more of our scarce calories to the brain. Fire relaxed an evolutionary constraint and made us smarter. We've been co-evolving with technology for a very, very long time, arguably for evolutionary timescales. Technology is actually what makes us human. It's what distinguishes man from animal. Page 271 Cover of The Anthology Of Balaji The Anthology Of Balaji 240 notes
Chapter 11 Summary: • In general, when we quit, we fear two things: that we've failed and that we've wasted our time, effort, or money. • Waste is a forward-looking problem, not a backward-looking one. Page 247 Cover of Quit Quit 185 notes
In our lowest moments, we should remind ourselves of the truth of the dream: that life is not a story, but a game with no end. This means it isn't a final victory we should seek but simple, humble progress: the never-ending pleasure of moving in the right direction. Nobody wins the status game. They're not supposed to. The meaning of life is not to win, it's to play. Page 310 Cover of The Status Game The Status Game 194 notes
You're designing a set of experiences, interactions, and choices that help players feel powerful, competent, connected, and valued. Cover of Game Thinking Game Thinking 187 notes
Routine work: Work that can be reduced to a script, a spec sheet, a formula, or a set of instructions. External rewards can be effective in motivating routine tasks. But because such algorithmic, rule-based, left-brain work has become easier to send offshore and to automate, this type of work has become less valuable and less important in advanced economies. Page 211 Cover of Drive Drive 199 notes
What do I think is true but is actually just good marketing? Am I prepared to handle risks I can't even envision? Which of my current views would change if my incentives were different? What are we ignoring today that will seem shockingly obvious in the future? How much have things outside my control contributed to things I take credit for? What's always been true? What's the same as ever? Page 202 Cover of Same As Ever Same As Ever 194 notes
Email #6: Sales email. In this sixth email, only ask for the sale. Don't sell, just ask for the sale. At this point, we don't want your customer thinking about anything other than whether to accept or reject our offer. This is a great time to bring up the limited-time offer. Is an opportunity going to expire? Is the bonus that comes with the offer going to expire? If so, bring that up in the P.S. of this email and you'll have great success. Page 165 Cover of Marketing Made Simple Marketing Made Simple 176 notes
book value. The net asset value of a company, calculated by total assets minus intangible assets (patents, goodwill) and liabilities. It's what the business is worth if you shut it down. Page 294 Cover of Rule #1 Rule #1 168 notes
A Simple Marketing Worksheet: Who's it for? What's it for? What is the worldview of the audience you're seeking to reach? What are they afraid of? What story will you tell? Is it true? What change are you seeking to make? How will it change their status? How will you reach the early adopters? Why will they tell their friends? What will they tell their friends? Where's the network effect that will propel this forward? What asset are you building? Are you proud of it? Page 257 Cover of This Is Marketing This Is Marketing 175 notes
To be gritty is to keep putting one foot in front of the other. To be gritty is to hold fast to an interesting and purposeful goal. To be gritty is to invest, day after week after year, in challenging practice. To be gritty is to fall down seven times, and rise eight. Page 275 Cover of Grit Grit 157 notes
Success comes when we wake up every day in that never-ending pursuit of WHY we do WHAT we do. Our achievements, WHAT we do, serve as the milestones to indicate we are on the right path. Page 181 Cover of Start with Why Start with Why 115 notes
When there are long delays in feedback loops, some sort of foresight is essential. To act only when a problem becomes obvious is to miss an important opportunity to solve the problem. Page 105 Cover of Thinking In Systems Thinking In Systems 111 notes
I fought it for a long time. And whether it was from reading Moneyball or suffering from panic attacks, I finally learned that the only way to run a business with scale is to implement systems that track data. Page 203 Cover of Your Next Five Moves Your Next Five Moves 95 notes
advertising + searching + interviewing + recruiting + onboarding + traini + lost institutional knowledge + lost team morale + lost productivity + negative cultural impact + Page 88 Cover of A Manual For Living A Manual For Living 109 notes
"Money is like gasoline during a road trip. You don't want to run out of gas on your trip, but you're not doing a tour of gas stations." - Tim O'Reilly, O'Reilly Media founder and CEO Page 78 Cover of Startup Valuation Startup Valuation 84 notes
In sum, the art of analogy is the art of cultivating and communicating ideas-revealing fresh connections and relationships between things that are not only useful and make intuitive sense, but also bear up under honest scrutiny. Because while all analogies obscure complexity and some reveal simplicity, only the very best approach truth. The perfect analogy makes things as simple as possible, but no simpler. Page 182 Cover of Shortcut Shortcut 82 notes
"by the standard of pleasure, nothing is more pleasant than self-control and... nothing is more painful than lack of self-control." Nobody who has given themselves over to excess is having a good time. No one enslaved to their appetites is free. Page 152 Cover of Discipline Is Destiny Discipline Is Destiny 91 notes
The essence of normal communication: we all like to be right. The essence of nonviolent communication: we are better off if we resolve a dispute than if we win it. Or in the words of Marshall Rosenberg: 'Would you rather be right... or happy...’ Page 101 Cover of The Communication Book The Communication Book 77 notes
With a quite respectable product to present, I set off around the world to start selling it properly. It was time spent away from designing, but it was to teach me, above all else, that only by trying to sell the thing you have made yourself, by dealing with consumers' problems and the product's failings as they arise, can you really come to understand what you have done, to bond with your invention and to improve it. Conversely, of course, only the man who has brought the thing into the world can presume to foist it on others, and demand a heavy price, with all his heart. Cover of Against The Odds Against The Odds 70 notes
Imagine you're at a football game. A few spectators in front of you stand on their tiptoes to get a better view of the field. Now everybody else is forced to stand on their tiptoes. The net gain is zero, and now everybody's calves are cramping up. It's exactly the same with news production and consumption. The louder one outlet screams, the louder all the others have to scream too. The more outrageous one side's arguments, the more outrageous the other side's counterblast has to be. The consequence? White noise and a polarised society. Page 129 Cover of Stop Reading The News Stop Reading The News 60 notes
Go for a walk; cultivate hunches; write everything down, but keep your folders messy; embrace serendipity; make generative mistakes; take on multiple hobbies; frequent coffeehouses and other liquid networks; follow the links; let others build on your ideas; borrow, recycle, reinvent. Build a tangled bank. Page 246 Cover of Where Good Ideas Come From Where Good Ideas Come From 75 notes
Surround yourself with good friends. Friends are the best medicine, there for confiding worries over a good chat, sharing stories that brighten your day, getting advice, having fun, dreaming.. in other words, living. Page 184 Cover of Ikigai Ikigai 62 notes
Advanced Level Bonuses - Other People's Products and Services You can get other businesses to give you their services and products as a part of your bonuses in exchange for exposure to your clients for free. This is free marketing for them, and high value products for you at no cost. Businesses will do this because you are going to give their business exposure for free to the highest quality prospects, your customers. As long as they are not direct competitors, you can get some brownie points, secure some future referral IOUs, and make your offer more valuable at the same time. If you secure Cover of $100m Offers $100m Offers 55 notes
Ch.39 summary • The world gives clues to the direction you should be moving. • Business plans are useless because they are ideas on steroids. • As soon as the world interacts with your ideas, your business plan is invalidated. • The marketplace will steer you into directions that were previously unplanned. • The best business plan in the world is a track record of execution- it legitimizes the business plan. • If you have a track record of execution, suddenly, people will want to see your business plan. • If you want your business to get funded, act and create something that reflects actual ex Page 271 Cover of The Millionaire Fastlane The Millionaire Fastlane 53 notes
By knowing what drives people, you can better place them in upcoming projects and teams; both for their happiness and for the best performance for your business. Page 96 Cover of Become An Effective Software Engineering Manager Become An Effective Software Engineering Manager 48 notes
Even a bad review or negative word of mouth can increase sales if it informs or reminds people that the product or idea exists. Page 81 Cover of Contagious Contagious 45 notes
it is only the enlightened ruler and the wise general who will use the highest intelligence of the army for purposes of spying, and thereby they achieve great results, Spies are a most important element in war, because on them depends an ariny's ability to tove. Cover of The Art Of War The Art Of War 41 notes
THE SOMEDAY PRINCIPLE: Regard "Someday" as a Lie that Really Means NEVER. Someday is another pacification of "I'm waiting for some condition" before acting. In reality, one new condition replaces the fulfilled one. #1: I'm waiting for the New Year. #2: I'm waiting to finish school #3: I'm waiting for a better job. #4: I'm waiting until the kids move out. #5: I'm waiting for a promotion. #6: I'm waiting to get out of debt. #7: I'm waiting until my vacation Cover of Collection Of Practical Business Advice Collection Of Practical Business Advice 40 notes
To get started, you'll want to first set the scope of your experience map. Think strategically about how broad or narrow to set the scope. When a team is focused on an optimization outcome, like increasing application submissions, it's fine to define the scope narrowly. However, when working on a more open-ended outcome, you'll want to expand the scope of your experience map. Page 63 Cover of Continuous Discovery Habits Continuous Discovery Habits 34 notes
Not all progress is visible. Not all victories are celebrated. Just because others can't see the results doesn't mean you're not getting better. Just because someone is ahead of you doesn't mean you are on the wrong trajectory. Just because there is no applause doesn't mean you're on the wrong path. Just because no one notices doesn't mean it doesn't matter. Cover of Shane Parrish Shane Parrish 46 notes
After Gandhi's assassination (in 1948) his movement against industrialization was rapidly eroded by the natural acquisitiveness and competitive spirit of men. Town factories lured village youth, and agriculture itself became an industry, wedded to chemistry and costly machines. Even so, population grew faster than the food supply; ancient customs and taboos defeated modern ways and views; and the people canceled their prosperity with their fertility. Page 40 Cover of Heroes Of History Heroes Of History 29 notes
You always have three options: you can change it, you can accept it, or you can leave it. What is not a good option is to sit around wishing you would change it but not changing it, wishing you could leave it but not leaving it and not accepting it. That struggle or aversion is responsible for most of our misery. The phrase I probably use the most to myself in my head is just one word: "accept." Page 152 Cover of The Almanack Of Naval Ravikant The Almanack Of Naval Ravikant 27 notes
if you aren't getting as many leads as you want, you're not doing the core four with enough skill or with enough volume. Cover of $100M Leads $100M Leads 27 notes
Lowest prices in America Or Our net profit is 3% Fast shave Or 78-second shave Used the world over Or Used by the people of 25 nations Supreme in quality Or Lasts 2 decades Cover of Scientific Advertising Scientific Advertising 25 notes
Shadow Testing is the process of selling an offering before it exists. As long as you're up front with your potential customers that the offering is still in development, Shadow Testing is a very useful strategy you can use to test your Critical Assumptions with real customers. Page 81 Cover of Personal Mba 10th Anniversary Edition Personal Mba 10th Anniversary Edition 21 notes
For most, life remains without profit, without pleasure, without any intellectual progress: no one keeps death well before his eyes, no one refrains from far-reaching hopes. Page 78 Cover of On The Shortness Of Life On The Shortness Of Life 24 notes
Ch.6: CD2: Game techniques within development and accomplishment - Achievement Symbols (#2): Aka “Badges” The key here is the challenge you solve to get the badge Page 117 Cover of Actionable Gamification Actionable Gamification 19 notes
Good goals are a composition of four specific kinds of numbers: 1. A target states where you want to reach. 2. A baseline identifies where you are today. 3. A trend describes the current velocity. 4. A time frame sets bounds for the change. Put these all together, and a well-structured goal takes the form of: "In Q3, we will reduce time to render our frontpage from 600ms (p95) to 300ms (p95). In Q2, render time increased from 500ms to 600ms." Page 76 Cover of An Elegant Puzzle An Elegant Puzzle 19 notes
Transitional call: 3. Position yourself as the guide. When you help your customers solve a problem, even for free, you position yourself as the guide. The next time they encounter a problem in that area of their lives, they will look to you for help. Page 102 Cover of Building A Storybrand Building A Storybrand 37 notes
venture capitalist Bill Egan famously remarked, "You may have capital and a talented management team, but if you are fundamentally in a lousy business, you won't get the kind of results you would in a good business. All businesses aren't created equal.” Page 30 Cover of The Customer-Funded Business The Customer-Funded Business 19 notes
• Step 4: Enhance Your Skills (Craft): Over the years, Steve Jobs continued to level up his skills as an entrepreneur and innovator - including marketing, branding, product design, user experience, public speaking, negotiations, management, and synthesizing technologies. He continuously improved his attention to detail in user experiences, making product design and presentation the company's hallmark. This dedication to crafting products as experiences, from unboxing to first use, became integral to Jobs' skillset and success. All these skills came together to drive his culture-changing produc Page 33 Cover of 10,000 Hours Of Play 10,000 Hours Of Play 18 notes

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