And those who urge entrepreneurs to never give up? Charlatans. Sometimes you have to give up. Sometimes knowing when to give up, when to try something else, is genius. Giving up doesn't mean stopping. Don't ever stop.
About this book
"In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything"--
Notes by reader
1 collectionWhat readers marked
17 notes from readers tracking itOkay, I said, okay, I'd like to meet eighty-six-year-old General Vo Nguyên Giáp, the Vietnamese MacArthur, the man who single-handedly defeated the Japanese, the French, the Americans, and the Chinese.
I thought of that phrase, "It's just business." It's never just business. It never will be. If it ever does become just business, that will mean that business is very bad.
I would search my mind and heart and the only thing I could come up with was this word-_"winning." It wasn't much, but it was far, far better than the alternative. Whatever happened, I just didn't want to lose. Losing was death.
Jeff was more than just a great salesman.. He believed in running. He might not be a good encyclopaedia salesman but he was one of a kind shoe’s salesman because he believed in the product.
Bowerman had just asked me to do the same with his batch of notes a few weeks earlier. Good grief, I thought, one mad genius at a time.
I once asked him how he fit everything into a twenty-four-hour day. Coaching, traveling, experimenting, raising a family. He grunted as if to say, "It's nothing." Then he told me, sotto voce, that on top of everything else, he was also writing a book.
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