Startups 195 pages

Zero To One

Notes On Startups, Or How To Build The Future

by Peter Thiel - Undifferentiated , Blake Masters , Peter Thiel

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Startups Innovation Economics Entrepreneurship Business

Notes by reader

5 collections

Ch.3 All happy companies are dif-ferent: each one earns a monopoly by solving a unique prob-lem. All failed companies are the same: they failed to escape competition. Page 34 Sary's notes 6 notes

If you want to change the future, you need to find an unpopular truth that you believe, but that most people disagree with. Daniel's notes 12 notes

Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. Eva's notes 1 note

Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. Lili's notes 1 note

Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. Farnaz's notes 1 note

What readers marked

21 notes from readers tracking it

Farnaz

Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine.

Farnaz Sep 21, 2024

Sary p. 34

Ch.3 All happy companies are dif-ferent: each one earns a monopoly by solving a unique prob-lem. All failed companies are the same: they failed to escape competition.

Sary May 11, 2024

Sary p. 21

Ch.2 1. It is better to risk boldness than triviality. 2. A bad plan is better than no plan. 3. Competitive markets destroy profits. 4. Sales matters just as much as product.

Sary May 10, 2024

Sary p. 21

Ch.2 4. Focus on product, not sales If your product requires advertising or salespeople to sell it, it's not good enough: technology is primarily about product development, not distribution. Bubble-era advertising was obviously wasteful, so the only sustainable growth is viral growth.

Sary May 9, 2024

Sary p. 20

Ch.2 3. Improve on the competition Don't try to create a new market prematurely. The only way to know you have a real business is to start with an already existing customer, so you should build your company by improving on recognizable products already offered by successful competitors.

Sary May 9, 2024

Sary p. 20

Ch.2 2. Stay lean and flexible All companies must be "lean," which is code for "unplanned." You should not know what your business will do; planning is arrogant and inflexible. Instead you should try things out, "iterate," and treat entrepreneurship as agnostic experimentation.

Sary May 9, 2024

Sary p. 20

Ch.2 1. Make incremental advances Grand visions inflated the bubble, so they should not be indulged. Anyone who claims to be able to do something great is suspect, and anyone who wants to change the world should be more humble. Small, incremental steps are the only safe path forward.

Sary May 9, 2024

Lili

Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine.

Lili Oct 13, 2023

Eva

Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine.

Eva Sep 1, 2023

Daniel

If you want to change the future, you need to find an unpopular truth that you believe, but that most people disagree with.

Daniel Aug 29, 2023

Daniel

The most valuable businesses of the coming decades will be built by entrepreneurs who seek to empower people rather than try to make them obsolete.

Daniel Aug 29, 2023

Daniel

Most businesses get zero distribution channels to work. Poor distribution—not product—is the number one cause of failure.

Daniel Aug 29, 2023