Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine.
Daniel's notes on Zero To One
Zero To One by Peter Thiel - Undifferentiated, Blake Masters and Peter Thiel
12 notes
in reading orderBrilliant thinking is rare, but courage is in even shorter supply than genius.
Creating value is not enough—you also need to capture some of the value you create.
Monopoly is the condition of every successful business.
A great business is built around a secret that's hidden from the outside.
All happy companies are different: each one earns a monopoly by solving a unique problem.
Most businesses get zero distribution channels to work. Poor distribution—not product—is the number one cause of failure.
The most valuable businesses of the coming decades will be built by entrepreneurs who seek to empower people rather than try to make them obsolete.
Start small and monopolize.
The best projects are likely to be overlooked, not trumpeted by a crowd.
If you want to change the future, you need to find an unpopular truth that you believe, but that most people disagree with.
The most contrarian thing of all is not to oppose the crowd but to think for yourself.
Keep what you read, not just what you finished.
Booksense times your sessions and pins every note to the page it came from, so a paragraph from page 174 is still yours a year later. Free on iOS.