Sary's notes on Shoe Dog

Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that. -Lewis Carroll, Through the Looking-Glass

We were just at war with these people. Corregidor, the Bataan Death March, Jus die the Rape of Nanking and now I was going there on some sort of business venture?

I once asked him how he fit everything into a twenty-four-hour day. Coaching, traveling, experimenting, raising a family. He grunted as if to say, "It's nothing." Then he told me, sotto voce, that on top of everything else, he was also writing a book.

Don't tell people how to do things, tell them what to do and let them surprise you with their results.

Bowerman had just asked me to do the same with his batch of notes a few weeks earlier. Good grief, I thought, one mad genius at a time.

Jeff was more than just a great salesman.. He believed in running. He might not be a good encyclopaedia salesman but he was one of a kind shoe’s salesman because he believed in the product.

I laughed. I laughed and laughed. "Over your head?" I said. "Ove your head! We're all in over our heads! Way over!"

Pre was most famous for saying, "Somebody may beat me- but they're going to have to bleed to do it."

I would search my mind and heart and the only thing I could come up with was this word-_"winning." It wasn't much, but it was far, far better than the alternative. Whatever happened, I just didn't want to lose. Losing was death.

"Beating the competition is relatively easy. Beating yourself is a never-ending commitment."

I thought of that phrase, "It's just business." It's never just business. It never will be. If it ever does become just business, that will mean that business is very bad.

"You measure yourself by the people who measure themselves by you."

Okay, I said, okay, I'd like to meet eighty-six-year-old General Vo Nguyên Giáp, the Vietnamese MacArthur, the man who single-handedly defeated the Japanese, the French, the Americans, and the Chinese.

And those who urge entrepreneurs to never give up? Charlatans. Sometimes you have to give up. Sometimes knowing when to give up, when to try something else, is genius. Giving up doesn't mean stopping. Don't ever stop.