Dina (@dina446d) on Booksense

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2 books

Craft, Inc. Meg Mateo Ilasco 1% · last read 24 months ago

The Status Game Will Storr 1% · last read 24 months ago

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How do I get people to prefer my brand? Forget the brand. Think categories. Prospects are on the defensive when it comes to brands. Everyone talks about why their brand is better. But prospects have an open mind when it comes to categories. Everyone is interested in what's new. Page 13

Cover of The 22 Immutable Laws Of Marketing

The 22 Immutable Laws Of Marketing 1 note

We'll never get there because we're playing a game for status. And the problem with status is, no matter how much we win, we're never satisfied. We always want more. This is the flaw in the human condition that keeps us playing. Page 88

The Status Game 1 note

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2 notes across 2 books

The 22 Immutable Laws Of Marketing p. 13

How do I get people to prefer my brand? Forget the brand. Think categories. Prospects are on the defensive when it comes to brands. Everyone talks about why their brand is better. But prospects have an open mind when it comes to categories. Everyone is interested in what's new.

Dina Aug 31, 2024

The Status Game p. 88

We'll never get there because we're playing a game for status. And the problem with status is, no matter how much we win, we're never satisfied. We always want more. This is the flaw in the human condition that keeps us playing.

Dina Aug 31, 2024

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