Cover of The 22 Immutable Laws Of Marketing
Communication 132 pages

The 22 Immutable Laws Of Marketing

Violate Them at Your Own Risk!

by Jack Trout , Al Ries

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About this book

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

Communication Marketing Business

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How do I get people to prefer my brand? Forget the brand. Think categories. Prospects are on the defensive when it comes to brands. Everyone talks about why their brand is better. But prospects have an open mind when it comes to categories. Everyone is interested in what's new. Page 13 Daniel's notes 4 notes
How do I get people to prefer my brand? Forget the brand. Think categories. Prospects are on the defensive when it comes to brands. Everyone talks about why their brand is better. But prospects have an open mind when it comes to categories. Everyone is interested in what's new. Page 13 Dina's notes 1 note

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