Books 2
Readers tracking 6
Notes taken 15
2 books on Booksense
What readers marked in Jack Trout's books
In the mind, things that are alike are assumed to be the same. Things that share the same name are assumed to have the same quality.
The key is to keep hammering away at the same simple message until it creates a permanent position in the minds of the people.
The basic approach of positioning is not to create something new and different, but to manipulate what’s already up there in the mind, to retie the connections that already exist.
Read Jack Trout and keep what you find.
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