A note from Dina

How do I get people to prefer my brand? Forget the brand. Think categories. Prospects are on the defensive when it comes to brands. Everyone talks about why their brand is better. But prospects have an open mind when it comes to categories. Everyone is interested in what's new.

Dina The 22 Immutable Laws Of Marketing, page 13 · August 31, 2024 Save to shelf
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