When we share ideas early and often, we can learn fast and iterate quickly.
Daniel
Daniel's notes on Testing Business Ideas
Testing Business Ideas by David J. Bland and Alexander Osterwalder
Notes 17
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17 notes
in reading orderThe goal of testing business ideas is not to get a customer's attention, but to keep it.
We test business ideas to learn what works and what doesn't, not to prove that we're right.
The longer it takes to get feedback, the more expensive it becomes to learn.
Innovation starts with empathy for your customers.
Running experiments is about trying things to see what happens.
Instead of being attached to your initial idea, become attached to the problem you're solving.
Running small tests is a way to fail quickly and cheaply, before committing significant resources.
Experimentation is about learning from failure and using those insights to pivot or persevere.
Don't just listen to what customers say they want; watch what they do.
The best test is the one that yields learning, not necessarily the one that yields success.
Testing your business ideas is not about being right, but about learning what is right.
You need to understand your customers deeply to know how to create value for them.
Treat your business model as a hypothesis and your experiments as a way to test it.
Daniel p. 44
Daniel p. 45
Daniel p. 46
Create multiple experiments for your hypothesis to generate the possibility of a successful business.
Keep what you read, not just what you finished.
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