A note from Daniel

Experiment: Experiments are the means to reduce the risk and uncertainty of your business idea. The experiment is at the core of scientific method. What has remained consistent over time is that the scientific method is a valuable method for generating insights. Business experiments: • are procedures to reduce the risk and uncertainty of a business idea. • produce weak or strong evidence that supports or refutes a hypothesis. • can be fast/slow and cheap/expensive to conduct.

Daniel Testing Business Ideas, page 44 · January 2, 2024 Save to shelf
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