Innovators are willing to tolerate small, perhaps even modest, market successes.
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11 notes
in reading orderEarly adopters are visionaries.
The truth is, in high tech, as in all sectors, the best strategy is the one that leverages a company’s strengths.
The battle to win the technology enthusiasts is not the battle to get mainstream acceptance.
Mainstream pragmatists don’t want something new to do; they want something familiar to do, done better.
Visionaries want to be out front, seeing something no one else is seeing.
Early adopters are the people who come in right after the pioneers.
The job of a visionary customer is to take advantage of new technology.
High-tech marketing must focus on the technology enthusiasts in order to get enough initial attention to cross the chasm.
The challenge is to concentrate your niche marketing program on a single vector in a single segment.
To cross the chasm, you must target a specific niche segment.
Keep what you read, not just what you finished.
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