More from readers of Crossing The Chasm
High-tech marketing must focus on the technology enthusiasts in order to get enough initial attention to cross the chasm.
To cross the chasm, you must target a specific niche segment.
The challenge is to concentrate your niche marketing program on a single vector in a single segment.
Early adopters are the people who come in right after the pioneers.
Visionaries want to be out front, seeing something no one else is seeing.
Mainstream pragmatists don’t want something new to do; they want something familiar to do, done better.
More from Daniel
See their profilewhen you study people who've created extraordinary lives, you realize they didn't follow templates for career paths and lifestyles; they designed their own blueprint.
• Being motivated and curious counts for more than being smart because it leads to action. • It is desire, not intelligence, that prompts behavior.
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