Innovation Tactics

Idea Filter: 2D Comparison: Sort your ideas on a 2x2 with y axis 'valuable to customer’ and X axis 'appropriate for us'.

Idea Filter: Pitch Provocations: Show potential customers your ideas to get their real impression (it will surprise you).

Idea Filter: Solve For Distribution: Test each idea you boxed by telling a story about how it will be found and used to improve someone's life.

Idea Filter: Box Clever: Get crispy by expressing each of your ideas for innovation as if it were packaged up for sale on a retail shelf.

Idea Filter: 10-Star Experience: Explore a magical experience that exceeds customers' wildest dreams, so you push your ideas to the limit.

Recruitment Probe: Make sure an opportunity contains needs so urgent that people can't wait to tell you all about them.

Radical Repurposing: Look for people who are trying to solve a problem by doing surprising things — things you wouldn't have thought of.

Opportunity Mining "The struggling moment is the seed for all innovation. If I can't find struggling moments I actually don't innovate there, because I don't believe it will happen." - Bob Moesta

CSI Pinboard: Spot patterns across lots of conversations.

Documentary Conversation: Crystallise the fine details of how a need has impacted someone's life.

Opportunity Mining: There's no struggle without effort. Find the effort, and you can find the opportunity.