Idea Filter: 2D Comparison: Sort your ideas on a 2x2 with y axis 'valuable to customer’ and X axis 'appropriate for us'.
Books 1
Readers tracking 2
Notes taken 11
1 book on Booksense
What readers marked in Tom Kerwin's books
Idea Filter: Pitch Provocations: Show potential customers your ideas to get their real impression (it will surprise you).
Idea Filter: Solve For Distribution: Test each idea you boxed by telling a story about how it will be found and used to improve someone's life.
Idea Filter: Box Clever: Get crispy by expressing each of your ideas for innovation as if it were packaged up for sale on a retail shelf.
Idea Filter: 10-Star Experience: Explore a magical experience that exceeds customers' wildest dreams, so you push your ideas to the limit.
Recruitment Probe: Make sure an opportunity contains needs so urgent that people can't wait to tell you all about them.
Read Tom Kerwin and keep what you find.
Booksense times your sessions, tells you how long a book actually takes you, and pins every note to the page it came from. Free on iOS.
