Bezos is a micromanager with a limitless spring of new ideas, and he reacts harshly to efforts that don't meet his rigorous standards.
Sary's notes on The Everything Store
The Everything Store by Brad Stone
16 notes
in reading orderAmazon's corporate mission is to raise the bar across industries, and around the world, for what it means to be customer focused.
Bezos takes a red pen to press releases, product descriptions, speeches, and shareholder letters, crossing out anything that does not speak simply and positively to customers.
'If you want to get to the truth about what makes us different, it's this,' Bezos says, veering into a familiar Jeffism: 'We are genuinely customer-centric, we are genuinely long-term oriented and we genuinely like to invent.
Most companies are not those things. They are focused on the competitor, rather than the customer.
Taleb “Black Swan” argued that the limitations of the human brain resulted in our species tendency to squeeze unrelated facts and events into cause-and-effect equations and then convert them into easily understandable narratives.
But they decided to do it, and within the first month of their launch they had sold books to people in all fifty states and in forty-five countries.
His father recommended against the investment, but Gelfond had watched Bezos smoothly operate in the hedge-fund world and bet on his friend anyway. 'It's one thing to have a good idea, but it's another to have confidence in a person to execute it,' he says.
Years later, Bezos told journalist ove to Scathe Steven Levy that he was impressed by the Google guys' "healthy stubbornness' as they explained why they would never put advertisements on their home page.
At Amazon there were a hundred and fifty good ideas all the time and Jeff was capable of developing a new one every day.
When a platform is self-service, even the improbable ideas can get tried, because there's no expert gate-keeper ready to say "that will never work" And guess what - many of chose improbable ideas do work, and society is the beneficiary of that diversity.
Keep what you read, not just what you finished.
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