This book is the definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. The Everything Store will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read. - Publisher.
When a platform is self-service, even the improbable ideas can get tried, because there's no expert gate-keeper ready to say "that will never work" And guess what - many of chose improbable ideas do work, and society is the beneficiary of that diversity.
At Amazon there were a hundred and fifty good ideas all the time and Jeff was capable of developing a new one every day.
Years later, Bezos told journalist ove to Scathe Steven Levy that he was impressed by the Google guys' "healthy stubbornness' as they explained why they would never put advertisements on their home page.
His father recommended against the investment, but Gelfond had watched Bezos smoothly operate in the hedge-fund world and bet on his friend anyway. 'It's one thing to have a good idea, but it's another to have confidence in a person to execute it,' he says.
But they decided to do it, and within the first month of their launch they had sold books to people in all fifty states and in forty-five countries.
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