People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.
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7 notes
in reading orderThe way to love anything is to realize that it may be lost.
People want more of what they can have less of.
By using the idea of scarcity, advertisers try to trigger our 'loss aversion' button.
The 'scarcity principle' holds that opportunities seem more valuable to us when their availability is limited.
When we are unsure of ourselves, when the situation is unclear or ambiguous, when uncertainty reigns, we are most likely to look to and accept the actions of others as correct.
The contrast principle affects the way we see the difference between two things that are presented one after another.
Keep what you read, not just what you finished.
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