A note from Daniel

• The more familiar we are with the subject matter of a given analogy, the easier the analogy is to grasp and the more likely it is to resonate. As such, "toilet seat" would likely beat out "horse collar" as a descriptor because, by the 1950s, affluent suburban Americans—Ford Edsel’s target market—were much more familiar with toilet seats than with equine farm equipment.

Daniel Shortcut, page 22 · April 4, 2024 Save to shelf
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