A note from Daniel

Groupthink or when everyone has the same opinion: Janis called the phenomenon that occurs when the desire for group consensus is stronger than the urge to express an unpopular opinion 'Groupthink. If this hap-pens, the group is at risk of making very poor decisions. And even more: if many people are too sure of the same thing, they become radical and imprudent. Researchers have observed this phenomenon among jury members: the greater the consensus, the harsher the judgement, and the surer the jury is that its verdict is correct.

Daniel The Communication Book, page 36 · March 17, 2024 Save to shelf
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