A note from Daniel

Storytelling or how to make the most boring lecture exciting: Why do all fairy tales begin with the phrase 'Once upon a time..? The answer is relevant for anyone who gives presentations: according to the sociolinguist William Labov, if we weave hard facts into narrative patterns, associations with well-known fairy tales are evoked in our memories which remind us of the pleasure of listening to them. With the consequence that our attention span increases.

Daniel The Communication Book, page 24 · March 16, 2024 Save to shelf
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