A note from Daniel

How to influence people—Robert Cialdini 6. Liking: this is the most universal principle: people prefer to say yes to people they like. But who do we like? According to Cialdini there are three factors: - we like people who are similar to us; - we like people who compliment us; - we like people who cooperate with us towards a common goal.

Daniel The Communication Book, page 5 · March 15, 2024 Save to shelf
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