A note from Daniel

Principled negotiation or how to reach an agreement: • Good enough, not perfect: you should not be aiming for the maximum possible. Because perfection is like the unicorn: it's rumoured to exist, but nobody has ever seen it. So, alongside your desired outcome to the negotiation, have a Plan B prepared before negotiations even start. This is called the BATNA Principle (Best Alternative to a Negotiated Agreement). It offers the best alternative when an agreement can't be reached.

Daniel The Communication Book, page 28 · March 16, 2024 Save to shelf
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