If you don’t try to uncover what is unseen and understand its nature, you will be ill prepared to lead.
Creativity, Inc.
Overcoming the Unseen Forces That Stand in the Way of True Inspiration
by Ed Catmull , Amy Wallace
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About this book
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”
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