Imane's notes on Lean B2B

Lean B2B by Etienne Garbugli

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Imane

The more B2B and B2C winners got decided, the clearer it became that consumer plays were often winner takes all, while B2B was long tail and could often support multiple winners. In B2B, it's not uncommon for many companies to be addressing the same need for different types of customers or business models.

Imane Jan 21, 2024

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