Forough's notes on Marketing Made Simple

Marketing Made Simple by J.J. Peterson and Donald Miller

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Forough p. 110

Simply move the contact, FAQ about, employment opportuni-ties, and so forth to the bottom of the page so that if people want to find them, they can. Use your junk drawer to clean up the clutter!

Forough Sep 21, 2024

Forough p. 113

Lead Generator: In business relationships, lead generators are a great excuse to exchange contact information without being awkward. Think of the exchange going something like this: "Hey, let me send you that information I was talking about. What's your email address?"

Forough Sep 21, 2024

Forough p. 141

What is a nurture email campaign? Nurture emails are designed to be ongoing email campaigns that continue to "nurture" your relationship with a client. Some people calls these drip campaigns because they slowly drip information to customers over a long period of time. With a nurture campaign, you'll be dripping information to customers about how you can solve their problems and offer them value.

Forough Nov 17, 2024

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Keep what you read, not just what you finished.

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