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Clear Thinking by Shane Parrish

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Bad news is perceived as more relevant than good news. Negative information has twice the impact that positive information does. In psychology, this is called negativity bias, and it can be observed in even one-year-old infants. They respond more sensitively to negative stimuli than to positive ones. Adults are no different. A stock falling by ten per cent makes us twice as unhappy as a stock climbing by ten per cent makes us happy. Negativity bias is innate. Page 55 Cover of Stop Reading The News Stop Reading The News 6 notes
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What is a nurture email campaign? Nurture emails are designed to be ongoing email campaigns that continue to "nurture" your relationship with a client. Some people calls these drip campaigns because they slowly drip information to customers over a long period of time. With a nurture campaign, you'll be dripping information to customers about how you can solve their problems and offer them value. Page 141 Cover of Marketing Made Simple Marketing Made Simple 3 notes
Chapter 6 Summary Part I: • Monkeys and pedestals is a mental model that helps you quit sooner. • Pedestals are the part of the problem you know you can already solve, like designing the perfect business card or logo. The hardest thing is training the monkey. • When faced with a complex, ambitious goal, (a) identify the hard thing first; (b) try to solve for that as quickly as possible; and (c) beware of false progress. • Building pedestals creates the illusion that you are making progress toward your goal, but doing the easy stuff is a waste of time if the hard stuff is actually impossibl Page 128 Cover of Quit Quit 3 notes
Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. Cover of Blue Ocean Strategy Blue Ocean Strategy 1 note
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Being lost in pettiness and superficial things causes us to forget what is most important. Page 10 Cover of Think Like a Monk Think Like a Monk 1 note

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