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Farnaz's notes on The Art Of Thinking Clearly

The Art Of Thinking Clearly by Rolf Dobelli

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But as my research progressed, it became clear that analogies do more than just persuade; they also play a catalytic role in innovation and decision making often with dramatic consequences. From the bloody Chicago slaughterhouse that inspired Henry Ford's first moving assembly line, to the "domino theory" that led America into the Vietnam War, to the "bicycle for the mind" that Steve Jobs envisioned as a Macintosh computer, analogies have played a dynamic role in shaping the world around us. Page -2 Cover of Shortcut Shortcut 2 notes
If the system lets you make the error, it is badly designed. And if the system induces you to make the error, then it is really badly designed. Cover of The Design Of Everyday Things The Design Of Everyday Things 2 notes
When the great innovation appears, it will almost certainly be in a muddled, incomplete and confusing form. To the discoverer himself it will be only half understood; to everybody else it will be a mystery. For any speculation which does not at first glance look crazy, there is no hope. —Freeman Dyson Cover of Read Write Own Read Write Own 2 notes
While the rest of us are chasing victory, the best in the world know they must avoid losing before they can win. It turns out this is a surprisingly effective strategy. Page -7 Cover of Clear Thinking Clear Thinking 1 note
While grit can get you to stick to hard things that are worthwhile, grit can also get you to stick to hard things that are no longer worthwhile. The trick is in figuring out the difference. Cover of Quit Quit 1 note
The more B2B and B2C winners got decided, the clearer it became that consumer plays were often winner takes all, while B2B was long tail and could often support multiple winners. In B2B, it's not uncommon for many companies to be addressing the same need for different types of customers or business models. Cover of Lean B2B Lean B2B 1 note
Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. Cover of Zero To One Zero To One 1 note
Only staying active will make you want to live a hundred years. —Japanese proverb Cover of Ikigai Ikigai 1 note
Doing the right thing almost always takes courage. Cover of Courage Is Calling Courage Is Calling 1 note
Know when to be a warrior. Know when to be a diplomat. Cover of 33 Strategies Of War 33 Strategies Of War 1 note

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