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Cold Start Problem Andrew Chen 1% · last read 35 months ago

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Cover of Unscripted - The Great Rat-race Escape

Unscripted - The Great Rat-race Escape Finished 35 months ago

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I was there to represent the Driver Growth Team--a critical team responsible for recruiting the scarcest asset in the entire business, Uber drivers. It was a big effort for Uber—we spent hundreds of millions just on driver referrals programs, and nearly a billion in paid marketing. Adding more drivers to the Uber network was one of the most important levers we had to grow the business. Page 3

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Cold Start Problem p. 3

I was there to represent the Driver Growth Team--a critical team responsible for recruiting the scarcest asset in the entire business, Uber drivers. It was a big effort for Uber—we spent hundreds of millions just on driver referrals programs, and nearly a billion in paid marketing. Adding more drivers to the Uber network was one of the most important levers we had to grow the business.

Duc Oct 14, 2023

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