A note from Daniel

Problems can put prospects on the defensive: Few prospects will really have a clear idea of what their core problems are. To avoid looking bad or feeling vulnerable, they may not be willing to share their real problems with outsiders. Directly asking them about negative consequences and experiences is often counter-productive. You can generally discover better opportunities by digging into their workflows, asking about their constraints, or dissecting their processes for achieving their goals.

Daniel Lean B2B, page 110 · January 23, 2024 Save to shelf
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