A note from Daniel

For most of us, from the first day we are able to remember until the last day we breathe, our actions are primarily driven by one question: "Do people like me do things like this?" Even when we adopt the behavior of an outlier, when we do something the crowd doesn't often do, we're still aligning ourselves with the behavior of outliers.

Daniel This Is Marketing, page 104 · August 11, 2023 Save to shelf
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