A note from Daniel

You're already telling yourself a story. Every day. We may market to ourselves that we are struggling. We may tell ourselves that we are unknown and deserve to be unknown. We may tell ourselves that we're a fake, a fraud, a manipulator. We may tell ourselves that we are unjustly ignored. They're as true as we want them to be. And if you tell yourself a story enough times, you will make it true.

Daniel This Is Marketing, page 251 · August 29, 2023 Save to shelf
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Daniel p. 257

A Simple Marketing Worksheet: Who's it for? What's it for? What is the worldview of the audience you're seeking to reach? What are they afraid of? What story will you tell? Is it true? What change are you seeking to make? How will it change their status? How will you reach the early adopters? Why will they tell their friends? What will they tell their friends? Where's the network effect that will propel this forward? What asset are you building? Are you proud of it?
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Ultra Successful p. 60

The False Constraints That Limit Your Potential: - How Quickly You Can Scale Whether it's your business or your career, there are unspoken timelines that people accept as gospel.They are all untrue: "You can only really grow at 10% a year." "You need to pay your dues for a decade before getting promoted." These artificial limits keep people moving at a crawl when they could be sprinting or pushing for more. The most successful people I know refuse to accept conventional wisdom about timelines, and oddly enough, they break them all the time.
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