A note from Daniel

This type of arithmetic is happening all day, every day inside companies. Stakeholders are constantly looking for solutions to their biggest pains. They're making investments on cost reduction, future profitability, time-saving, productivity, customer satisfaction, etc. "The next time we do [ Task ], our team will be two times faster." "By the end of the year, we'll have saved 300 hours thanks to [ Product ]." "[ Product ] should help lift our conversion rate by at least 3%." To close sales in B2B, there needs to be at least the promise of a ROI.

Daniel Lean B2B, page 16 · January 15, 2024 Save to shelf
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