A note from Daniel

• Innovators aggressively pursue new technology. Sometimes they do it out of pure interest in the technology, and may not have actual needs. Innovators are often who most people imagine early adopters to be. They often pride themselves in knowing all the new tech, and as a result, tend to be at the cutting edge. • Early adopters pursue new products for their intrinsic benefits. They know what they are trying to achieve, and have a good idea of what they're looking for. They can often see the added benefits of new products, sometimes even before the creators have fully understood the potential.

Daniel Lean B2B, page 67 · January 20, 2024 Save to shelf
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