A note from Daniel

A tribe doesn't have to have a leader, but it often is populated with people who share interests, goals, and language. Your opportunity as a marketer is the chance to connect the members of the tribe. They're lonely and disconnected, they fear being unseen, and you, as the agent of change, can make connection happen.

Daniel This Is Marketing, page 235 · August 29, 2023 Save to shelf
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