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See their profilenew-venture success most often arrives in the shape of Plan B or Plan Z, not the Plan A that has been so lovingly articulated in the business plan.
Thinking in decades avoids a lot of bad behavior. If you think about relationships lasting decades, you'll handle the current moment differently. It’s hard to think short term and win long term.
Start with Why p. 146
For a message to have real impact, to affect behavior and seed loyalty, it needs more than publicity. It needs to publicize some higher purpose, cause or belief to which those with similar values and beliefs can relate.
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