A note from Daniel

Businesses don't get to stand still. Their markets change, competition mounts, their customers' expectations evolve, and new market opportunities open up in front of them. When their activities change, new needs and challenges are created. Sometimes these needs and problems can be addressed with their current capacities, tools, and resources. Sometimes they can't. When that happens, companies seek out new solutions to address their needs, and product opportunities get created. They start to do more. New inefficiencies emerge, new points of friction get created. The technologies they use can no longer support their visions. And the cycle repeats.

Daniel Lean B2B, page 13 · January 15, 2024 Save to shelf
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