A note from Daniel

If all it took to upend the status quo was the truth, we would have changed a long time ago. If all we were waiting for was a better idea, a simpler solution, or a more efficient procedure, we would have shifted away from the status quo a year or a decade or a century ago. The status quo doesn't shift because you're right. It shifts because the culture changes. And the engine of culture is status.

Daniel This Is Marketing, page 122 · August 12, 2023 Save to shelf
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