A note from Daniel

The way you use stories, status, and connection to create tension and forward motion is a strategy. A strategy, if successful, gets you closer to your goal. You might need to change your strategy if it fails, but you don't want to do it often. And the tactics? The tactics are the dozens or hundreds of steps you'll take on behalf of your strategy. If a tactic fails, that's okay, because another one can take its place and support the strategy you have in mind. You can change tactics the moment you decide that they're not helping you achieve your strategy any longer.

Daniel This Is Marketing, page 166 · August 20, 2023 Save to shelf
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