A note from Daniel

Affiliation or dominance is up to the customer, not you Do you see the world in terms of winners and losers? Up and down? Or is it more about insiders and outsiders, being in sync, being part of a movement? The way you see the world isn't nearly as important as the worldview of those you seek to serve. Their worldview is always stronger than the story you choose to tell. The people we seek to serve have a noise in their heads that's different than your noise.

Daniel This Is Marketing, page 140 · August 15, 2023 Save to shelf
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