A note from Daniel

Everything in our culture is part of a hierarchy between yesterday, today, and tomorrow. We don't get to jump all the way ahead. Photography works this way, for example. It's quite easy to be the photographer who is skilled enough to take yesterday's pictures. Previous styles are technically easy to mimic. That's straight-forward. But to be the one who establishes the next phase takes a leap. A leap into a new way of doing something, just a bit better and a bit unexpected. Leap too far, though, and the tribe won't follow.

Daniel This Is Marketing, page 109 · August 11, 2023 Save to shelf
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