A note from Daniel

It shouldn't be called "the culture" It should be called "a culture" or "this culture," because there is no universal culture, no "us" that defines all of us. When we're comfortable realizing that our work is to change "a culture," then we can begin to do two bits of hard work: 1. Map and understand the worldview of the culture we seek to change. 2. Focus all our energy on this group. Ignore everyone else. Instead, focus on building and living a story that will resonate with the culture we are seeking to change.

Daniel This Is Marketing, page 108 · August 11, 2023 Save to shelf
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