A note from Daniel

Tesla understood that no one who bought one of the first fifty thousand Teslas actually needed a car. They all had perfectly fine cars. So Elon Musk created a car that changed the story that a specific group told themselves, a story that undid their status as early adopters and as tech geeks and as environmentalists and as those that supported audacity. All at once.

Daniel This Is Marketing, page 241 · August 29, 2023 Save to shelf
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