A note from Daniel

Apple calls it concurrent or parallel production. All the groups— design, manufacturing, engineering, sales meet continuously through the product-development cycle, brainstorming, trading ideas and solutions, strategizing over the most pressing issues, and generally keeping the conversation open to a diverse group of per-spectives. The process is noisy and involves far more open-ended and contentious meetings than traditional production cycles— and far more dialogue between people versed in different disciplines,

Daniel Where Good Ideas Come From, page 171 · February 15, 2024 Save to shelf
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