A note from Daniel

If you can't get a first company to adopt, you can't learn. If you can't learn, you can't build the right thing. If you can't build the right thing, you can't gain broader adoption. This is why the core challenge of startups early on is adoption. It impossible to win—or to get anywhere—if you can't motivate a sma group of companies to adopt your unproven product or technology.

Daniel Lean B2B, page 94 · January 22, 2024 Save to shelf
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