A note from Daniel

Finally, after twelve years and, as Wilkinson put it, "$10MM+ lit on fire," he saw what had long been clear to everyone else. Asana was better by every measure: marketing, product, features, support, integrations. Flow downsized to a shadow of its former self, breaking even (with little growth) on less than a third of its former annual recurring revenue. More significantly, Andrew Wilkinson let go of his aspirations for Flow. As of 2021, it was still technically operating but he had realized that he would never make his investment back and Flow would never own a large chunk of the productivity-tool market. Wilkinson's story demonstrates how ownership can interfere with our ability to walk away, especially when the thing we own, we created.

Daniel Quit, page 139 · November 17, 2024 Save to shelf
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