A note from Daniel

Chapter 5 Summary: • The sunk cost effect is a cognitive illusion where people take into account resources they have previously sunk into an endeavor when making decisions about whether to continue and spend more. • The sunk cost effect causes people to stick in situations that they ought to be quitting. • When deciding whether to stick or quit, we are worried that if we walk away, we will have wasted the resources we have spent in the trying.

Daniel Quit, page 107 · September 5, 2024 Save to shelf
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