For B2B purchases, it's not unusual for the direct or indirect approval of five or more stakeholders to be required. According to CEB (Gartner), the average number of stakeholders involved in a B2B purchase in 2017 was 6.834, up from 5.4 in 2014. These stakeholders can play different roles (user, change agent, budget owner, etc). They may be the actual deciders, or they may simply influence the purchase decision. It's important to understand that in B2B, products generally need to meet the needs and expectations of a group of buyers in order to gain adoption. These buyers often have different-sometimes conflicting—needs, mo-tivations, and worldviews. It's vital to build positionings, sales collater-als, and product marketing content that appeals to different stakehold-ers.

The False Constraints That Limit Your Potential: - The Size of Your Opportunities I see that the most successful people swing big, even when they have no business taking those swings, and they often land The difference between you and them is your "willingness" to believe you belong in bigger conversations.

The False Constraints That Limit Your Potential: - How Quickly You Can Scale Whether it's your business or your career, there are unspoken timelines that people accept as gospel.They are all untrue: "You can only really grow at 10% a year." "You need to pay your dues for a decade before getting promoted." These artificial limits keep people moving at a crawl when they could be sprinting or pushing for more. The most successful people I know refuse to accept conventional wisdom about timelines, and oddly enough, they break them all the time.

Our limits lie in our thinking. You need to root them out and rework them. A lack of self-belief will fundamentally change how you direct your actions...across all facets of your life. The person who thinks they "might not be capable" of being the next CTO will fill themselves with anxiety and be less likely to take any chances, even if they get there. Chances that might showcase their talents and make them outstanding in their work.

Keeping the Fire, Slaying the Dragon (Part II) - People won't promote or fund me vs I AM JUST TALKING TO THE WRONG PEOPLE - I'm not built like X person vs I CAN LEVERAGE WHAT / KNOW TO MAKE THIS HAPPEN - My company isn't built for distance vs I CAN ARCHITECT THIS TO GO WHERE I WANT - These might not work vs I WILL PUT THIS INTO THE WORLD AND SEE WHAT COMES