A note from Daniel

There are all sorts of ways we get stuck in our decisions. Presented with the opportunity and the relevant information, we will over-persist, rejecting the chance to quit and backing up our original decision by spending even more resources to try to save the endeavor. This is true whether it involves spending more time waiting in line or waging an unwinnable war, or staying in bad relationships and bad jobs too long, or pouring money into a car that's worth less than the repairs are costing us. It’s why a house can become a money pit. It's why we won't leave a terrible movie because we have already started watching it. It's why businesses continue to develop and support products that are clearly failing, or pursue strategies long after conditions have changed.

Daniel Quit, page 83 · August 25, 2024 Save to shelf
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