More from readers of Contagious
Why does it matter if particular thoughts or ideas are top of mind? Because accessible thoughts and ideas lead to action.
No correlation between levels of interest, novelty, or surprise and the number of times people talked about the products.
There was still no relationship between novelty or surprise scores and overall word of mouth. More novel or surprising products didn't get more buzz.
Guerrilla and viral marketing campaigns are built on the same notion: Have people dress in chicken suits and hand out fifty-dollar bills on the subway. Do something really different or people won't talk.
More from Daniel
See their profilewhen you study people who've created extraordinary lives, you realize they didn't follow templates for career paths and lifestyles; they designed their own blueprint.
• Being motivated and curious counts for more than being smart because it leads to action. • It is desire, not intelligence, that prompts behavior.
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